Despite the success of their extensive V8 car range, the Ford Motor Company was in danger of being eclipsed by General Motors and upstart Chrysler Corporation. There was a massive divide between the run of the mill Ford vehicles and the insanely expensive top of the line Lincoln models. As such, 1939 saw the introduction of Mercury as its very own brand. To signal its serious intent, an all-new car, sharing no body panels with any Ford or Lincoln, the Mercury was six inches wider than the 1939 Ford with a 116-inch wheelbase (four inches longer). To minimize production costs, in place of developing a division-specific engine, the Mercury was offered with a 95hp Ford Flathead V8, expanded to 239 cubic inches. Over 65,800 1939 Mercury cars were sold, at a starting price of $916 (approximately $16,090 in 2016 dollars).
GR Auto Gallery is pleased to present this stunning 1940 Mercury Eight for your consideration. Not many new cars were built around WW2, making this Mercury a unique bit of history. Officially called the 09A in 1940, it was referred to the Eight in marketing literature because the official name didn't sound very enticing. This particular model is a rare convertible sedan that features a folding roof as well as removable B pillars. Having been with its current owner for over 48 years and having been fully restored, this car is impeccable inside and out. The body is super straight and the doors close with a solid thump. The paintwork is amazing and the chrome has tons of shine. Dual mirrors as well as white will tires with factory hubcaps round out the classic look. The interior features lovely tan leather that is excellent. The metal dashboard is spotless and features cool blue colored accents. Full instrumentation is present, as is a large clock.
Fitted with the 239cid Flathead V8, this Mercury is a great runner as well as being very reliable with easy to find parts. The 3-speed column shifter makes for an easy and comfortable cruiser and the ride is uncommonly smooth. You won't find another in this condition. A lovely addition to any collection!
To see over 80 photos of this car, including undercarriage please visit our website www.grautogallery.com