1965 Rambler Marlin for Sale. Also known as the AMC Marlin beginning the second build year 1966. 327 Cubic Inch V8 engine (factory rated at 270 horse power with a 4 bbl carburetor), Holley 4 barrel carburetor, detailed engine bay, automatic transmission, power steering, front power disc brakes, 14” steel wheels with center caps, two tone Marine Aqua and Atlantis Aqua exterior, beautiful aqua bucket seat interior with reclining front seats, center console with floor shifter, auxiliary gauges, AM/FM/CD radio mounted under the dash, tissue dispenser, owner's book. This car is ultra clean and a blast to drive! This could be one of the best and most unique automobiles you can own in this price range. Don't let this RARE Classic pass you by!
American Motors billed the Marlin as a new addition to the company's self-styled "Sensible Spectaculars" model line. Backed by extensive advertising and merchandising, the car was officially announced on 10 February 1965, and unveiled in Rambler dealer showrooms on 19 March.
New car introductions, more significant in the 1960s than today, were often accompanied by special invitations and heavy publicity. The Marlin was advertised in 2,400 newspapers on its launch day, and American Motors' news releases positioned it as aimed at buyers wanting a sporty fastback that was also roomy and comfortable. This contrasted it with the smaller Barracuda and Mustang fastbacks that had arrived a year earlier. AMC's first model following the muscle car launches of the 1960s, the Marlin was intended to outflank competitors as a product they did not offer - a strategy now called "niche marketing".
The initial Rambler Marlin advertisements stated "now in limited production."Every dealership received one or two units to increase showroom traffic, whereas the production numbers are a direct reflection upon the actual number of Rambler automobile dealers and AMC sent bulletins to dealerships telling "How to use Marlin to sell the Rambler Classic." According to Tom Coupe, AMC's vice-president for sales, "the basic reason we produced the Marlin, is to attract attention to American Motors."