The Monte Carlo was conceived by Elliot M
(Pete) Estes, general manager of Chevrolet, with the help of chief stylist, Dave Holls.
The styling was modeled after the contemporary Cadillac Eldorado, although much of the body and structure was shared with the Chevelle. It featured concealed windshield wipers, and a light monitoring system was optional.
It was created as Chevrolet's answer to the new G-body Pontiac Grand Prix that was introduced in 1969 and would prove to be one of GM's biggest successes, but because of the labor strike in 1970, production did not meet its goal of 185,00, and fell short at 159,341.
This shortage led to an accidental scarcity tactic with consumers ordering the cars with options and paying full price. The Monte Carlo became an almost overnight success story.
The SS was introduced with the car. It was the most powerful option and included the 454ci V8. It also included heavy-duty suspension, wider tires, "SS 454" badging, and an automatic load-leveling rear suspension. With its steeper price, it proved to not be the runaway success as its lower model counterpart.
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- 3-Speed Manual
- 4-Speed Manual
- Turbo Hydra-Matic
16.2 sec @ 90 mph
15.89 sec @ 89.2 mph
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