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1968 Plymouth

Road Runner

1968 Plymouth

Road Runner

Plymouth took notice of how muscle cars began to deviate from their original recipe of cheap thrills. Thus, the Road Runner was created to bring that formula back into perspective. Plymouth paid Warner Brothers $50,000 to use the name and likeness of their Road Runner, as well as its famous "beep beep" horn, which Plymouth paid an additional $10,000 to develop.

So, Plymouth set out to develop a back-to-basics muscle car. Everything essential to performance was upgraded; everything not essential was left out. The Road Runner was based on the Belvedere and early models didn't even have carpet, and just a rubber boot for the floor mount shifter so that a bench seat could be used.

The standard engine was exclusive to the Road Runner and was a 383ci V8 rated at 335 hp and 425 lb-ft of torque. For an extra $714, Plymouth would install a 426 Hemi rated at 425 hp.

In a car that could carry 6 people, it could also really haul! Capable of 13.5 second quarter miles its first year.

Standard transmission was a 4-speed manual and 3-speed TorqueFlite auto was optional. Later in the year, the Inland shifters were replaced with more precise Hurst shifters.

Sales were underestimated at first year run resulted in the Road Runner taking third place amongst muscles cars right behing the GTO and SS 396.

Dodge, after seeing the success of the Road Runner released the Super Bee late in the year.



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Performance Specs

Available Engines
Road Runner 383

383ci

1x4bbl

335 hp

425 lb-ft

426 HEMI

426ci

2x4bbl

425 hp

490 lb-ft

Transmissions
  • 4-Speed Manual
  • 3-Speed Torqueflite Auto
Engine
0 to 60 MPH
Quarter Mile
Source

383

7.1 sec

15.0 sec @ 96 mph

n/a

Hemi

5.3 sec

13.55 sec @ 105 mph

n/a

Paint & Color

Exterior Colors

Buffed Silver

Black Velvet

Medium Blue

Mist Blue

Midnight Blue

Mist Green

Forest Green

Yellow Gold

Ember Gold

Mist Turquoise

Surf Turquoise

Turbine Bronze

Matador Red

Electric Blue

Burgundy

Sunfire Yellow

Avocado Green

Frost Blue

Sable White

Satin Beige

Sierra Tan

Interior Colors

Black

Pearl White

Parchment

Gold

Lt Blue

Dark Blue

Lt Green

Dk Green

Met Red

Maroon

Light Fawn

Oyster

Production Numbers

2D Pillared Coupe

29,240

2D Hardtop Coupe

15,359

Total

44,599

Total Production

89,198

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